alichen08

In the third Top brands Summit forum held in Shanghai in 16th April, the world’s leading brands flood in and the male products played a leading role in the luxury industry. It is reported that the potential consumers of the luxury market have reached 175 million. A key feature of the Chinese luxury market is male-led, and the wristwatches of median prices drive the rebound of wristwatch category, and Cartier, longines, Omega and Rolex are the top five brands.

As the development of people’s quality of life, men’s aware about personal ornaments is improved unprecedentedly along with the global tendency. A good wristwatch, no matter it is Rolex or Omega, can not only show her personal status, but also is another understanding to life taste.

Swiss replica breitling has enjoyed a high reputation around the world, but its sales continue to slip these years because the designs lack variety in recent years. On the contrary, Professional TAG Heuer of Swatch group is attracting more and more new emerging market consumers because of the fashionable styles, and the volume of sales keeps increasing steadily.

In the brand position and marketing strategy, Rolex and tag heuer aquaracer are the models of the world-known brands. The two brands perform extraordinarily and the exquisite designs are aimed at helping people go beyond the limit and overcome difficulty.

In the past, Rolex is better than longines replica no matter in sales or popularity. Both of the two brands are Swiss brands, and Omega provokes from Rolex in recent years. It plans to overcome Rolex in three to four years.

Since 1970s, Rolex has distanced from Omega gradually, and at the end of 1970s, when the Quartz watches became popular, the traditional Swiss watch industry was a great hit, and both tag heuer grand carrera and Rolex got bumped. They adopted different strategies and that made them go the different contrary ways. Omega changed its brand be Japanese brand and concentrated on making quartz watches and mechanical watches, while Rolex orientated its watches be jewelry and moved towards high class of Market.