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Links London designer jewelry has long been regarded as the leader and pioneer of the jewelry and gift industry. In 2005, 2006 and 2007, Links London won the award of Jewelry Brand of the Year in the UK Jewelry Awards for three years. Links London is described as the dexterous brand that can adapt to all kinds of markets and the effection of its designs are always amazing. At the end of 2009, Links London sale rings won the best British Luxury oversea brand, and evaluation expert thought consistently that Links London achieved remarkable success in upgrading corporate image and improving the sales of offshore business, retail expansion and announcing special events.

Links London luck charms was taken over by the famous jewelry, wristwatch brand Folli Follie group. Andrew Marshall was invited as the executive director of Links London in August 2007. With the strong support of its mother firm Folli Follie, Links London has been ready to develop and extend new category in a systematic manner, marching on all the big markets in the globe.

Regarding the new designs for this season, the inspiration comes from the fantastic journey from unfathomable underwater world to the colorful Warmth Island and to the wild untrammeled desert, ending with the fashionable and perceptual city. Links London made the typical Icon of each scenic spot of small and exquisite pendants necklaces such as the undersea boat, aquanaut and marine organism. Besides, the parrot, coconut, pineapple and national color of Indian in the Warmth Island all become the creation inspiration of this season. In materials, Links London adds colorful materials such as enamel, gemstone, zircon and pearl, and the designs are both virgin and luxury. With the freely combination of all kinds of accessories, the new baby charms are suitable for a fashionable person who love any styles to create your own unique style.