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Each luxury brand has ever went though the baptism of the time and has had a wide following, and each brand has a strong at the back, fascinates or attractive. But the attractions of these stories seem worse than before, and the young people can’t understand the platitude. So, the luxury brands learn to create new stories to lead young people know about the value of brands. Christian Louboutin thinks that brand’s story is very important and businesses should not only supply products, but also introduce the history and culture of brand, so that the consumers can realize the highly added value behind the brand.

Tory Burch reva shows its brilliant ability of creating story, and cooperates with the Japanese famous designer Takashi Murakami. They join hands together to create the animated film named ‘The First Love’, and falsified a little girl Aya. 14-year old Aya travels through time and space to the France of 19th century wearing Tory Burch Sandals and met the third-generation successor of Louis Vuitton family Gaston Louis Vuitton, and then they fell in love with each other. This cartoon achieved unprecedented results and opened a new path of brand promotion for modern luxury brands.

Tory Burch reva flats plan to hold celebrating activities for the establishment of its boutique in Hong Kong this month and the 2011 autumn new product release conference. Real fashionable people can always find the right shoes from the inundant shoe brands, and you will find that they can have all kinds of funny styles provided proper collocation.

When luxury brands meet web2.0, they have to learn the share and interaction functions of the Internet. Christian Louboutin begins its internet propaganda strategy first and invited the Oscar-winning actress Marion Cotillard to shoot a short ads film about the Tory Burch Flats. It puts the short film on the official website and it becomes the hot topic rapidly. More brands become to make good full use of the social media like Twitter and Facebook, and they choose to cooperate with some fashionable blogger to promote their brands.